Direct marketing is an area within marketing that is growing rapidly. Many companies has realised the benefits of using direct marketing, such as receiving direct response from customers and gaining a better customer relation. The growth within direct marketing means that traditional mass marketing today face harder competition than ever. This thesis examines and look in to three well recognised Swedish companies use of direct marketing. Our main purpose is to establish how companies spend their marketing budget between direct marketing and traditional marketing activities.

The purpose of this paper has been to explore how Swedish users of the file-sharing software Direct Connect perceive their own situation and the file-sharing phenomenon. In addition to ascertain what attitudes prevail in the file-sharing culture and what knowledge file-sharers have regarding the relevant Swedish legislation. The questions central to my area of interest were: - Why do file-sharers use the program Direct Connect? - What knowledge do file-sharers have of the relevant legislation in Sweden? - What attitudes prevail in the file-sharing culture? - Is file-sharing behaviour affected by an individuals experience and/or level of knowledge? I compared the results of my survey with earlier surveys done. In addition I compared categories within the file-sharing group such as gender, age, experience and level of knowledge to determine if there were any patterns within or differences between the groups.

The project has been performed in collaboration with Thule Sweden AB, a global leader in developing safe, simple and elegant solutions for the transportation of various types of equipment. The company has developed a new T-track which is telescopically, they stand mount system to connect the roof box to the roof rack does not fit into this. Therefore, the company considered that it was necessary to have a new product that meets the requirements of the new roof rack. They wanted a new, smarter solution would be developed. The bulk of this essay has been to find a new concept to connect the roof box to the roof racks. The result is a saxkonstruktion that slides down the roof rack T-profile and protected out of a puck-like housing. The product is small, simple and elegant solution.

Uppsatsen har sin grund i att studera medias tillgänglighet inom fildelningsnätverk då specifikt DC och BitTorrent. Undersökningen består av en kvantitativ studie av fildelningsnätverk som byggde på vår fråga: Hur ser medias tillgänglighet på fildelningsnätverk ut? Med frågan vill undersökningen göra en nutidsstudie om tillgänglighet av filmer, pc-spel och tv-serier på fildelningsnätverk. På så sätt bättre förstå den nutida utvecklingen av kommersiella film- och musik- tjänster, samt reflektera över om fildelningsnätverk kan ses som en komplett källa när det gäller tillgången av det undersökta materialet..

The organisation of the municipalities is based on the principle of representation. It has previously been impossible to give the citizens more influence through direct democracy, but the information technology gives new possibilities and the choice of democracy model might no longer be obvious. Representation can be interpreted in many ways and there is a need for a more distinct definition of the rule that the municipalities shall be governed according to the principle of representation. It should also be further investigated how the new technology can be used to increase the use of direct democracy. The municipalities ought to work to supplement the representation with direct democracy in the form of active discourse with the citizens.

Det finns flera faktorer som avgör hur man som gäst upplever kvaliteten vid ett hotellbesök, därför är Mystery shopping en metod som företag kan använda sig utav för att förbättra sin organisation.Syftet med studien är att genom Mystery shopping undersöka helhetskvaliteten inom Connect hotels.Denna studie är byggd på en empirisk undersökning, där författarna fått ett uppdrag av hotellkedjan Connect Hotels att agera som Mystery shoppers under en månadsperiod. I denna uppsats redovisas hotellens urval, uppdrag och genomförandet, den dolda observationen samt etiken kring den empiriska studien.Resultatet i denna studie indikerar att Connect hotels har en ganska ojämn helhetskvalitet. Empirin har ställs mot FAMM ?modellen och detta visar en förändring av koncernens helhetskvalitet. Studien redovisar även konkreta förbättringsförslag till hela koncernen och de olika hotellen.I slutsatsen menar författarna att FAMM- modellen och en servicekvalitetsmodell borde integreras för att uppnå bästa möjliga utvärderingsresultat vid ett hotellbesök.Nyckelord: Servicekvalitet, FAMM, Hotell, Mystery shopping och Gästnöjdhet.

Two different claim relations arises with a damage covered by a liability insurance. The first claim relation is of course the one between the claimant and the liable as a claim for damages. The other claim relation arises between the liable in his capacity of insured and his insurer as a claim for compensation under the liability insurance. There is a tight connection between the two claim relations because of the fact that it is the claimant?s claim for damages that gives rise to the claim for insurance compensation.

In this Master's thesis, a direct-conversion receiver front-end has been designed in a 0.18um CMOS technology. Direct-conversion receivers (DCR) have obvious advantages over the heterodyne counterpart. Since the intermediate frequency (IF) is zero, the problem of image is circumvented. As a result, no front-end image reject filter is required and the channel selection requires only a low-pass filter, which makes it easy to integrate directly on chip. However, the DCR also suffers from several drawbacks such as extreme sensitivity to DC offsets, 1/f noise, local oscillator (LO) leakage/radiation, front-end nonlinearity and I/Q mismatch.

This thesis examines the extent to which segmentation and categorization in the context of direct marketing is an efficient way for a company to enhance its marketing effectiveness. The thesis is built on social identity and categorization theory, and tested by using statistical analysis. The conclusion is that segmentation and categorization is indeed an effective way of conducting marketing campaigns..

With the increased significance of information technology (IT) in today?s society the term ?electronic democracy? (e-democracy) has gained much importance within the democracy theory. Naturally, there are several competing views on how the technology should be used for democratic purpose. One aspect of this is the somewhat revitalized claim for direct democracy in accordance with the hypothetical opportunity to finally realize it as a democratic system. The ideal of direct democracy combined with the almost total credence in the potential of technology constitute the idea of a ?push-button democracy?.

The overall purpose of this essay was to provide a better understanding of the importance of discretion for social workers in direct social services. To answer the purpose three questions were formulated: (1) How do social workers define and describe their discretion and their ability to independently accomplish their work? (2) How do social workers experience that workplace organization, policies and economic conditions interact with their discretion and (3) How do social workers experience that the interaction with the client can affect how they use their discretion in the individual case? The method used was qualitative interviews. The theoretical framework was Michael Lipskys (1980) Street-level bureaucracy and the four themes organization, professional role, skills and interaction.The results showed that the respondents, although they did not consider themselves to be affected by the economy still adapted to budget restrictions when they said that they were cost conscious in their work. This adjustment to budget framework could possibly be what made them not feel limited in their work.

Available as pdf.

Sex equality law within the European Union is well developed and has since the Rome Treaty, given rise to several directives and other judicial acts on this matter of community law. The concepts of direct and indirect discrimination emerge from the general principles of Equal pay and Equal treatment and have been codified and amended several times until present.The lasts years, authors within the field of Equality Law has been pointing out that there is a common desire for simplification of discrimination law in Europe. The question has arisen whether this simplification could be implemented trough the introduction of a general justification defence for direct sex discrimination.The concept of direct sex discrimination - when a person of one gender is treated less favourably, on the grounds of gender, than a person of the other gender would be treated in similar circumstances - leaves no possibilities for such justification today. Indirect sex discrimination ? which arises from the equal application of neutral rules that shows an adverse impact on one group ? can be justified if the rule answers to true requirements of the job.Does the proposition that direct discrimination should be justified find support in the inconsistency of the present legislation? This paper will examine this and other questions concerning the wish for a general justification defence through studies of case law from the European Court of Justice as well as differing opinions from authors within the field of equality law..

Lime Hempcrete consists of lime, water and hemp and creates an insulating, sound-absorbing, lightweight and environmentally friendly material that can be used in wall, roof and floor structures (Bevan & Woolley 2008). This construction method is not yet developed in Sweden as there has been a ban on the cultivation of the hemp plant. This ban on the cultivation of hemp was removed in 2003, when the material got a boost. You can use it in many different ways and not just in the construction industry (Ahlsten, 2010).In this study we have investigated the possibility to produce prefabricated wall elements of LHC. We have also studied its mechanical properties and dehydration time.

Denna slutreflektion beskriver arbetet med att designa soundtracket till filmen Ont blod, en novellfilm som spelades in på Gotland hösten 2010 av Andersson/Wilén produktion. Vårt arbete har varit postproduktionen av allt ljud, inklusive musikkomponering. Syftet med arbetet var att testa och jämföra de två metoder av surroundmixning (direct/ambient och direct-sound all round) för film som Holman (2008) beskriver, för att sedan välja den som passar vår produktion bäst. Reflektionen är skriven i två delar. Den första delen handlar om produktionen i sin helhet och om projektplanen.